Organizations need to look for developing greater community engagement strategies.

This includes recognizing the new business goals social engagement can provide as social media relentlessly chips away at established practices

Every function is undertaking some form of transformation from technology and global digital networks.

* Recognize the importance and diversity within the technology enabling landscape

* Ensure the leadership within the organization recognizes the opportunities and risks

* The necessary dedicated resources are made available that have the requisite skills

* The  building of response measures and actions in any growing social engagement

* Recognize the changes in working this shift to a greater 'connected' engagement means

* Prepare for engagement at growing scale, effect, shared value and increased insights.

* The increasing need for a modern engagement platform that listens, interacts, filters and provides.